Serena Williams’ Will Perform Brand Expands Distribution to Walmart

Will Perform, the “performance care” wellness brand created by Serena Williams, is expanding its distribution into Walmart. The lineup, which includes topical pain relief and daily muscle care solutions, is available now at Walmart.com and will be rolling out to more than 3,000 Walmart stores nationwide this June. The expansion comes less than one year after the brand launched DTC in December 2022 and in Target stores in March 2023.

With the Walmart stores online, Will Perform will be available in 4,900 stores nationwide.

“We are thoughtfully expanding our retail footprint to support our strategy to evolve the recovery category to that of performance care,” said Will Perform Co-Founder and CEO Hank Mercier. “As a leading national retailer that champions accessibility and has a strong foundation in the recovery space, we are thrilled to collaborate with Walmart to help us do this.”